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The One21 Approach

The dragonfly is a symbol of change and transformation.  It signifies the new beginnings One21 creates for their clients. 

About One21 Account-Ability

Helping Creative Entrepreneurs in Texas and Beyond Build Profit First Businesses

At One21 Account-Ability, we believe understanding your numbers shouldn’t feel like learning a new language or getting scolded in a math class you didn’t sign up for.

We make money simple, approachable, and dare we say kind.

Our Mission

To empower creative business owners to take control of their money and build profitable, sustainable businesses without burnout or shame.

We offer:

  • Honest support the truth about your numbers, delivered with care.

  • Clear strategy, Profit First, tailored to your goals.

  • A partner who’s in it with you, your wins are our wins.

 

Meet Venus Michael… Your Profit First Power Partner

Certified Profit First Professional • 20+ Years of Experience • Based in Leander, TX.

She spent over two decades helping creative entrepreneurs, attorneys, and service pros turn financial chaos into clarity. As a Certified Profit First Professional, she blends expert bookkeeping with a system that actually works in the real world, not just on paper.

She’s not here to shame you for falling behind on your books or to drown you in accounting jargon.

She’s here to translate your numbers so you can make decisions with confidence and finally pay yourself like the CEO you are.

She has teamed up with Mike Michalowicz and his Profit First organization to help eradicate “entrepreneurial poverty”. Mike is the creator of the Profit First method and the entrepreneur behind three multi-million dollar companies.  He is the author of Profit First, the Pumpkin Plan, and what BusinessWeek deemed the entrepreneur’s cult classic, The Toilet Paper Entrepreneur. He is a former small business columnist for The Wall Street Journal and speaks internationally on entrepreneurial topics. Mike is also an active advisor on Profit First to One21!

profit first with dog
Improve Your Business

with an accredited profit first professional
and certified bookkeeper

One21 is dedicated to your business success

One21 Core Values

These aren’t just words on a website — they’re the rules we live and work by:

  • Mutual Respect Always. We treat you with respect and expect the same in return. Full stop.

  • Radical Honesty + Radical Kindness Truth about your money, lovingly delivered.

  • Progress Over Perfection. Momentum matters more than perfection.

  • Empowerment Through Simplicity. No finance degree required.

  • We’re in it Together Your goals become our goals.

  • No Shame, Just Strategy You’re not “bad at money.” You just need the right tools and team.

  • Lead with Humility, Serve with Heart. Empathy meets expertise.

One21 Immutable Laws

We call these the non-negotiables:

  • No Jerks Allowed (Cussing Welcome). Respect is mandatory, humor encouraged.

  • Don’t Ghost Us… We’re a Team. Show up, stay informed, and keep the momentum going.

  • You Don’t Need to Know It All… However, you do need to Show Up. We’ll guide you; you commit.

  • If It’s Not Profitable, It’s Not Sustainable. Passion + profit = longevity.

Why One21 is different

Most bookkeepers record history.
We help you make history with strategic planning, forecasting, and cash flow systems that keep you in control.

With One21, you get:

  • A local partner in Central, TX, with national reach via virtual bookkeeping.

  • Profit First expertise tailored to creatives.

  • A clear plan to make more, keep more, and have peace of mind.